The squishy toy, made into shapes including cubes and ice cream cones, has taken social media by storm.

Oh, the feeling of relief when my tween daughters tugged me past Sephora and straight into a toy store, hunting for NeeDoh squishies. Not Drunk Elephant moisturizer. Not fake nails. Not “anti-aging” ...

A real Outshine fruit bar gets cut down and wrapped in layered fruit roll-ups in an attempt to match the size and look of a small Needoh popsicle squishy toy. The process includes cutting, layering ...

From Stanley water cups to Trader Joe's tote bags, trendy items have a long history of drawing attention online and bringing shoppers to stores in search of the latest fad. Right now, that interest is ...

NeeDoh is the latest squishy sensory toy to go viral. Social media is reporting how these blobs of gel are flying off the shelves, and are in short supply. But squishy sensory toys have been around ...