Since the team’s inception in 1980 under its first owner, Don Carter, the Mavericks had been represented by a blue-and-green color scheme and a cowboy hat logo that was ubiquitous with Carter.

Although Dallas Mavericks star Kyrie Irving's signature shoe with ANTA has yet to be revealed, his new logo, and the deep meaning behind it, has been.

The Mavericks associate themselves with typical Texas themes — cowboys and horses — through their logos, even if their name doesn't directly refer to either.