Enterprises are shifting from simply storing data to harnessing it through layered, AI-ready data platforms that integrate seamlessly across the stack. The trend is pointed toward trusted foundations ...

The CDP market is expanding again in 2025 — but the action is with embedded tools and acquisitions, not fresh startups. The Customer Data Platform (CDP) industry is gaining fresh momentum in 2025 — ...

In 2025, enterprise data platforms support business operations by combining analytics, governance and orchestration in one system, increasingly with generative and agentic AI-enabled features to ...

Gowtham Chilakapati is a Director at Humana. He is an expert in enterprise data and AI systems with a focus on real-time analytics. AI systems are redefining what's possible across industries—but the ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...