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A guide to attribution models in GA4

In Google Analytics 4 (GA4), attribution models aim to answer one of marketing’s most persistent questions: which channels drive results? The catch is that different models can give you different ...
MarketWatch

Shirofune Enhances Shopify Integration with Google Analytics 4's Data-Driven Attribution Model

New feature helps advertisers and marketing professionals achieve greater long-term return by enabling optimization of advertising campaigns based on LTV/CPO using GA4's Data-Driven Attribution Model ...
MediaPost

Google Sunsets 4 Attribution Models In Ads And Analytics

Google plans to discontinue four rules-based attribution models in Google Ads and Google Analytics, relying more on other models supported by artificial intelligence (AI). The change, effective ...
Marketing

Beyond Last-Click: Attribution Models That Actually Reflect Modern Customer Journeys

Last-click attribution credits all conversions to the last touchpoint—a demo request, a contact form, a direct visit to your site—that a prospect interacted with before buying. Last-click became the ...
KHON2

Shirofune Enhances Shopify Integration with Google Analytics 4’s Data-Driven Attribution Model

EL SEGUNDO, Calif., April 18, 2024 (GLOBE NEWSWIRE) -- Shirofune, the leading digital advertising automation management tool, today announced the addition of Google Analytics 4’s “Data-Driven ...