OTT consumption is booming in India, fuelled by cost effective data plans and a plethora of content. As per industry estimates, India has over 547 million OTT users in 2025, with around 400-447 ...

Amazon's MX Player unveils slate of 100 new shows, including 40 Hindi-language originals, as it expands free ad-supported streaming market in India.

Vi (Vodafone Idea) has announced a strategic partnership with Amazon MX Player, further expanding the free content portfolio on its Vi Movies & TV ...