In 1960, Theodore Levitt wrote “Marketing Myopia” for the Harvard Business Review. He dissected the decline of the railroad industry, placing the blame fully on the industry itself, for not having the ...

Albert Einstein once said, “If I were given one hour to save the planet, I would spend 59 minutes defining the problem and one minute resolving it.” While that may sound extreme, it does highlight the ...

As demonstrated in a series of new studies, researchers show that as the prevalence of a problem is reduced, humans are naturally inclined to redefine the problem itself. The result is that as a ...

Artificial intelligence systems rely on humans to define which problems are worth solving, according to Aravind Srinivas, the ...