Business analytics is already a pervasive concept in the enterprise, although different types of analytics produce different results, with different business value. While older concepts, such as ...

Businesses today run on data. Businesses of all types and sizes -- from convenience stores to multinationals -- use data for reporting, planning, marketing and managing their daily work. We truly live ...

Prescriptive analytics is a type of data analytics that provides guidance on what should happen next. It's related to descriptive, diagnostic and predictive analytics. Descriptive analytics aims to ...

The role of a marketer has changed dramatically over the past two decades. I’ve seen it firsthand, having led marketing teams at technology companies of varying sizes and stages of maturity, from a ...

Measurement insights are a key part of optimizing your customer experience. At every step in the journey, it is critical that you understand what consumers are doing and how your channels and touch ...

Healthcare analytics no longer ends at dashboards and retrospective reports. Organizations are increasingly seeking analytics that not only explain what happened but also guide what needs to happen ...

This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

Enterprises rely on 3 types of IoT analytics from their selected IoT platforms. By testing multiple IoT platforms, an enterprise can identify best-in-class analytics capabilities. Enterprises rely on ...

A robot mounts a windshield on a Mercedes Benz A Class on the assembly line at the Daimler AG factory in Rastatt, southwestern Germany, on February 4, 2019. THOMAS KIENZLE/AFP/Getty Images I have to ...

I was watching a short video by Babson College Prof. Thomas Davenport on the Harvard Business Review website recently and found it to be a good, simplified explanation of analytics. (Stop! Don't swipe ...