Is your product a high-end offering or are you a bargain brand? Do you sell to women or men? Is your warranty a major selling point? These are examples of ways companies position their products or ...

A challenge that some business owners may face is to find a way to be seen as different from their competition. Through the use of a marketing differentiation strategy, a business owner can create the ...

Gaining competitive advantage is key to increasing market share and ultimately profits, but what is competitive advantage and how does it apply to today’s globalized economy? Understanding the ...

Many hospitals and health systems struggle with how to best leverage their assets to effectively compete in a changing environment. Traditionally, organizations have maximized individual assets to ...

Competitive advantage is touted as the key success factor for any business, but for a small business in the Ozarks, the process of bringing your advantage into focus takes time to fully develop.

Dr. Kimberly Kappler Hewitt is an assistant professor of educational leadership at the University of North Carolina Greensboro, consultant, and professional developer. She is the author of ...

"There may be some exceptions for schools that are able to spin-up robust online programs, but if your school isn’t already in this game, they’ve lost.” John Warner, Here Comes the Discounting Death ...

Swinging the pendulum from getting work done in the office to working at a remote location, most growth-focused companies are settling somewhere in between – flexible hybrid work strategies. A recent ...