Measuring the ROI of digital marketing isn’t just about crunching numbers; it’s about uncovering what’s truly driving growth.

One of the many challenges of digital marketing is gauging whether your current strategy is working or not. Without using KPIs, or Key Performance Indicators, you will only be getting vague ...

Identifying important KPIs should start with some level of measurement ... Jo Bell is the data and technology director at Three Whiskey a performance marketing agency that blends digital expertise, ...

To stay competitive in the iGaming market, companies need to closely monitor their key performance indicators, or KPIs. They ...

US CMOs rethink strategy as AI influences 82% of hiring decisions, signaling a shift toward smarter, tech-driven growth SAN FRANCISCO--(BUSINESS WIRE)--10Fold, a leading business-to-business (B2B) ...

Based on the market changes, 10Fold updated U.S. data and expanded on concepts introduced in 10Fold’s 2024 Marketing Spend Strategy report. Bigger Budgets Don’t Translate to Higher KPIs While ...