Google on Wednesday officially launched Meridian, its open-source marketing mix model (MMM) designed to help marketers allocate budgets more effectively in a dynamic digital landscape. After ...

but traditional digital attribution methods often fall short. This limitation has fueled a growing interest in marketing mix modeling (MMM). Nearly half of marketing leaders struggle to prove ...

In today’s fast-paced digital world, businesses must prioritize creating and maintaining a robust online presence. With the ...

Rising Digital Transformation Initiatives – Businesses are increasingly investing in digital marketing and analytics to stay ...