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There also will be a new Disney Frozen collection dropping this January. With a new year comes an exciting new re-imagined line of Disney Princess dolls. In partnership with Mattel, both brands ...
Mattel rival Hasbro took over the Disney Princess and Frozen license in 2016 after Mattel had been making the toys for twenty years. Shares of Mattel soared more than 8% Wednesday following the ...
Mattel had revenue of $4.6 billion in fiscal 2020, up 2% year-over-year. The lost licenses represent around 10% of that total, which could prove valuable to the company’s continued transformation.
Mattel Stock Soars After Regaining License to Make ‘Frozen,’ Disney Princess Toys The toy giant in 2016 lost the global rights to the Frozen and Disney Princess toy lines to rival Hasbro.