A one-coat volume claim, 12-hour wear reviews, and “no irritation” notes are making this new $14 mascara feel like a steal.

Rimmel has launched the viral Rimmel London Thrill Seeker Mega Lift Mascara, designed to deliver six times more volume. Our ...

Do Super-Dramatic Upper Lashes Call for More Mascara on Your Bottom Lashes? I know not all of you wear mascara on your bottom lashes often (or ever), but to me, there's just something off-kilter about ...

No makeup look is complete without a touch of mascara, which is why for many, it's the beauty product they can't live without. Whether you prefer a dramatic false-lash look or a subtle tint, the ...

A quality mascara has to be one of the most underrated makeup essentials. Seriously, when mascara works well, it can take your lashes and makeup look to new heights. So where is this miracle mascara?

When shopping for mascara, you need to take a lot into account, like if it’ll lengthen, volumize, or do all of that and more. Along with that, you have to look out for the dreaded flaking and clumping ...

I have to admit, I've only dabbled (unsuccessfully) in the world of false lashes, but that doesn't mean I'm not a huge fan of them. Whether you're wearing impeccably placed individual lashes for a ...

Discover four bold, volumizing, and curling mascaras that last long to give you bold, dramatic, and smudge-free lashes every ...

These Hollywood-loved mascaras will deliver longer strands without falsies or extensions. By Danielle Directo-Meston E-Commerce Editor If you purchase an independently reviewed product or service ...