Car lovers are a tough group to buy for. After all, what do you give the auto enthusiast who has everything? Here's a great gift idea they'll cherish forever: A custom driving experience that speaks ...

You should never stop learning. Just keep doing it, whether it's a foreign language, cooking skills, or astronomy. Becoming a better version of yourself will benefit ...

The BMW Vision Driving Experience may not have a particularly exciting name, but what that moniker disguises is the car's purpose: it's a test bed for BMW to show off its latest and greatest electric ...

HOUSTON, Texas -- The need for speed! Today's electric vehicles are quiet as ever and designed with the driver's experience in mind. "I've come up next to a Lamborghini and a Corvette at a traffic ...

The BMW Vision Driving Experience, or VDX, is a high-performance concept that highlights the upcoming “Heart of Joy” ...

The BMW Heart of Joy is a groundbreaking control unit designed to redefine the electric driving experience. Developed entirely in-house by BMW, this innovative technology integrates drivetrain, ...

An important change in the transportation sector is centered on Advanced Driver Assistance Systems (ADAS). These innovative technologies are not just a fad; they represent a significant leap in ...