EA’s ambition to use dynamic ads in its games faces a major setback as Valve introduces a new policy ensuring gameplay is ...

Valve makes clear companies can still advertise in games. Those awkward billboards and real-world brand cosmetics are still ...

While non-intrusive ads don't usually impact a game's immersion ... With rumors of big players like EA pondering in-game advertising, this Steam policy acts as a deterrent, safeguarding the ...

Battlefield's launch window may also be of interest to fans of Apex Legends, another big shooter under EA's wings. According to Wilson, a major refresh of the battle royale game is planned ...

The Sims 4, EA's popular life simulation game, has become the poster child for cash-grab monetization strategies in the gaming industry. As the franchise prepares to celebrate its 25th anniversary ...

In a move reminiscent of EA’s development of the next Skate game, the publisher and its collective Battlefield Studios are also opening up early, “pre-alpha” testing of the next-generation ...