Mailing lists are a powerful way to communicate with existing customers and to acquire new ones. Traditional direct response mailing lists are sent via postal mail, but more and more of these lists ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

AtData, the leading provider of email address intelligence to help companies optimize their first-party data, today announced the release of List Guard ®, an email list monitoring solution, into its ...

Not all email addresses are worth adding to your list. Some can actually hurt your email marketing ROI. Here’s how to prevent that – and build a stronger relationship with your prospects. A good place ...

Mailing lists are the lifeblood of any company's marketing program. Whether they are used to track internal clients or whether they were purchased and used for a cold direct mail piece, a well-vetted ...

Amid the rise of social media marketing, some marketers are neglecting a tried-and-true vehicle: email marketing. Email is a highly effective way to nurture leads and inform, learn from, interact with ...