With the introduction of its first T-shirt, Eton proves that there’s no excuse for shabby basics––especially when they can look and feel great. The venerable shirtmaker has been in operation for 90 ...

New items introduced to Eton's Beatles collection, which features limited-edition luxury shirts and accessories inspired by the group and its iconic albums. By Rudie Obias If you purchase an ...

Eton Shirts AB and Valtech RADON have won the Retail category at The Drum Awards for Creativity. Here is the award-winning case study. Eton Shirts is a Swedish premium men’s shirt brand, dating back ...

FAN FACT: Swedish shirtmaker Eton is linking with arguably the most famous British rock band. The traditional men’s brand under the lead of its creative director Sebastian Dollinger is to unveil a ...

Winning The Drum Awards for Social Retail Gold is Valtech Radon and Eton with ‘Eton Ticket To Buy’. Here is the award-winning case study. Eton Shirts, a Swedish premium shirt brand founded in 1928, ...

Launching this fall, the inaugural release comprises eight shirts that will each be presented in a green box in honor of the band’s Apple record label. Subsequent drops will include another lot of ...

Way before the days of gender neutrality, men’s brands would tap women to wear their clothes. Remember Marlene Dietrich in a waistcoat and bowtie in the 1930 film “Morocco,” Katharine Hepburn in her ...

Watching one sad, neglected suitcase do another slow, ambling loop on the airport conveyor belt while patiently and hopefully waiting for your own to magically appear through the shielded black ...

It hasn't been fun to watch the stock market over the past few months, as each dip puts a painful dent in your holdings. But there is some good news: The lagging Nasdaq can save you money on shirts.

Luxury shirting purveyor Eton has lifted the veil on a fresh capsule of button-up tops inspired by The Beatles. The range, which is set to launch this fall, includes eight lauding designs, each ...

Eton Shirts, a Swedish consumer durables company, increased its reach to customers and sales in the US by selling a shirt that fluctuates with market prices. In a global recession, premium men’s shirt ...