QR codes are proving to be a winning solution for many companies around the world. British Airways uses them to cut down on queues. Italian fashion brand Diesel uses them to authenticate apparel. And ...

In a world where engagement is king, static labels at events are quickly becoming relics of the past. QR codes are stepping in, bridging the gap between physical presence and digital interaction, ...

Online stationary startup Paperspring is bringing QR codes to event invitations today with the launch of Paperlinks. A “Paperlink” is a customized QR barcode that can be scanned with a smartphone to ...

Experiential marketing is having a moment. Companies are investing more in events and activations than they did before the pandemic, betting big on face-to-face connections in 2025. But the challenge ...

B2B marketers are going big on in-person experiences again after years of online-only interactions. In 2024, experiential marketing budgets surpassed pre-pandemic highs, with in-person events ...

In the same way that websites, then MySpace URLs, and more recently Facebook pages started appearing in TV, magazine and newspapers ads, we’re starting to see more QR codes appear in traditional ...

Let me come clean: For way too long now, I’ve been excited about the 2D optical code format called QR Code. I even convinced TidBITS to put one on every article page for a while. I don’t get a ...

QR (quick response) codes have been around for nearly 30 years. Developed in 1994 by a Japanese engineer for the purpose of tracking components in car factories, they have evolved into a highly ...

Everywhere you look at the South by Southwest conference this week, you see QR codes. The square “quick response” codes turn URLs, vCards, or any kind of text into a jumble of pixels that you can scan ...