While small business websites employ various strategies to pull in potential customers, landing pages serve a primary purpose—to prompt a specific action. A well-constructed landing page can make a ...

Mobile landing pages must perform at their absolute best. Slow loading, clunky design, and poor user experience all drive down search rankings and conversions. So who’s doing it right — and what can ...

Landing pages have the important job of helping you achieve a specific goal. This goal could be to capture leads, showcase your company in a special way, intro your product or service, get visitors to ...

A landing page can be a very powerful tool to increase sales and drive traffic. Landing pages can be data-driven experiences; interactive campaign portals that funnel new leads to targeted experiences ...

Landing pages have become a digital marketing staple. Marketers now spend countless hours planning, building, and testing a range of landing pages. Despite their popularity and the amount of resources ...

Your ad just got clicked. The visitor’s ready to explore. But instead of taking action, they bounce off the page, and your budget burns. Why? Because the page they landed on was the homepage, and it ...

Effective landing pages can significantly impact campaign success, but less-seasoned marketers often make common design mistakes that hinder user experience and, as a result, conversion rates. By ...

As digital brand communities dramatically grow in popularity, it makes sense to explore some high-profile examples. The customer-experience industry is undergoing a shift to mobile and niche platforms ...

Designing a high-converting landing page can enhance your conversion rate by up to 300%. The key elements of a high-converting landing page include a hero image or video, a unique selling proposition ...

In a market where costs per click (CPCs) are increasing up to 16% year-over-year, you need to focus on levers you can control to improve account efficiencies. Landing pages are a no-brainer strategy ...