FIFA World Cup 2026 sees ad rates soar to ₹20-25 lakh amid strong advertiser demand during knockout stages, confirms Zee ...

The FIFA World Cup 2026 is expected to see over $10 billion in global advertising and marketing spend, highlighting the event ...

The US broadcaster overran its advertisements during a hydration break in the opening match between Mexico and South Africa ...

More than 22 brands have partnered across Zee's television and digital platforms as advertiser demand remains strong heading ...

Watching the same football match in different countries? You may not be seeing the same advertisements. Here's how virtual ...

Industry experts say FIFA's hydration breaks could create premium advertising inventory, but long-term value will depend on ...

The 2026 World Cup's new mandatory three-minute hydration breaks are fundamentally reshaping soccer, seemingly driven by commercial interests not solely player welfare.

The FIFA World Cup 2026 has turned into a major advertising success for Zee Entertainment, with over 95% of its premium ad ...

More than 22 brands from sectors including automotive, technology, beverages, FMCG, healthcare, sportswear, fashion, among ...

The Mexico vs South Africa FIFA World Cup 2026 opener was paused at the Estadio Azteca for the tournament’s first hydration break, a player-welfare measure that also gives broadcasters a fresh ...

Fans, players and coaches have voiced their indignation at the way the game is massively altered by the four-quarter structure ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. This voice experience is generated by AI. Learn more. This ...