Forbes contributors publish independent expert analyses and insights. Scott Kramer covers golf and luxury technology. In 2026, golf ball technology has reached a new peak. With major manufacturers ...

On the final episode of GOLF's Fully Fit club fitting trip, the gang heads to Srixon for a final test of ZXi irons and Z-Star ...

It is no secret that golfers who are fit for the proper equipment will perform better, and since the only piece of equipment you use on every single shot is the golf ball, getting fit for the right ...

Since the beginning of time, finding the middle, the sweet spot, the Tiger strike, grooves 2 through 5, etc., has been the North Star for anyone who has ever picked up a golf club. To make any piece ...

True Spec Golf, the industry’s premier custom club fitting retailer, has just opened up at Chelsea Piers to help New Yorkers get the right fitting gear. True Spec Golf just joined the Chelsea Piers ...