Jim Farley says Ford misread post-COVID demand for the F-150 Lightning as the company shifts to a new EV strategy ...

For most of the last decade, the electrification story at Ford Motor Company was defined by one vehicle above all others. The F-150 Lightning was supposed to be the electric future of America’s ...

Ford made, to put it lightly, a misstep on EVs. In his five years at the company, CEO Jim Farley is willing to acknowledge that. How can he not, with a $19.5 billion write-down largely as a result of ...

After pouring billions into its first wave of electric vehicles—and losing billions more —Ford has begun a comprehensive rethink of its EV strategy.

Ford announced a major rethinking of its EV strategy today, shifting its focus on electric vehicles to more affordable segments and prioritizing hybrids in larger vehicles. The first domino to fall in ...

A 1994 Ford F-150 Lightning pickup truck with only 400 miles on the clock sounds like something out of this world, but it is ...

Ford has made the decision to halt production of the F-150 Lightning for the foreseeable future. This move comes in response to shifting market dynamics and a delay in the next-generation Ford F-150, ...

After rolling out a new BlueCruise software update, Ford said F-150 owners can now drive in hands-free mode up to eight times longer. The update is available for all 2022-2025 Ford F-150 Lightning ...

The Ford F-150 Lightning is changing in some really big ways.

Ford CEO Jim Farley has suggested the company misjudged key parts of its F-150 Lightning strategy, comments that come as Ford disclosed roughly $19.5 billion in expected pre-tax charges tied to EV ...

"I mean, look, we didn't know what we didn't know," he says. The F-150 Lightning was a lesson the company had to learn the hard way.