The Bottom LineQuestion: You ve said that asking the right question is harder than it looks. Adubato: Asking questions is an art form. Some people are a lot better at it than others. The most ...

What you need to ask if you want to better understand, influence and measure your own dark funnel in 2023. Remember the quote of debatable origins that goes something like this (I’m paraphrasing), "I ...

Although a sale appears to be the single moment a customer hits “place order,” experts who know the marketing funnel know they’re playing the long game –– as in weeks, months or years spent investing ...