With the shaadi season here, there is a lot of song and dance in the air. Recently, at Jibran and Maha’s sangeet ceremony there was much naach, gaana and hungama - typical Bollywood ishtyle.

Gaana’s Mid-Year Magicians report points out that while Bollywood is evergreen, the most-streamed artists so far this year are no longer limited to the film music.

I am yet to do the typical naach-gaana in Hindi films and I want to do that while balancing it with the other kind of cinema. I don’t find it tough to balance both industries, as I am a workaholic.

But it also reflects a trend playing out on other Indian audio-streaming services such as Gaana and JioSaavn: The share of Bollywood music, India’s dominant musical genre, as a percentage of ...