Gen Z is about to become the richest generation alive, according to new research by the Bank of America Institute.

Across TikTok, thousands of Gen Zers have posted videos romanticizing things that are typically associated with millennial ...

Deloitte’s latest media trends report shows younger audiences prefer social media stars over traditional TV and film—forcing ...

A study from Tubi revealed how young users view streaming sites, the content they are most excited about and why they ...

A new Army National Guard recruiting campaign targets Gen Z’s disdain for the 9-to-5 grind, and their desire for flexibility ...

Gen Z has a new way to determine if someone is “old.” According to one Reddit user, your email might be giving away your age. The writer shared that she gave a Gen Z coworker her personal ...

Because of this, there are several beliefs that are quietly ruining Gen Z’s lives without them even realizing it. The more they’re able to connect their thoughts to their emotions, the easier ...

As a party, Democrats were forced to do some soul-searching after losing the White House, House and Senate in the 2024 election. Blue Rose Research conducted over 25 million interviews with voters ...

Gen Z is willing to do whatever it takes to see their favorite artists live. Getty Images for TAS Rights Management Anything to see Taylor, right? According to a Newsweek poll from earlier this ...

Gen Z prefer watching influencers and creator-driven on social media over big-budget entertainment such as film and TV, a new survey shows. According to the survey, 56% of Gen Zs and 43% of ...

A viral LinkedIn post sparked debate as a Chennai man claimed he "broke a Gen Z heart" by rejecting a candidate who demanded high salary.

“With Gen Z, they spend 54 percent more time — think of it as about 50 minutes a day, on average — more on their social platforms, and they spend about 43 minutes a day less in traditional ...