From Baby Boomers to Gen Alpha, find out which generation you belong to. We break down the official birth years and defining ...

Young participants take part in the Fridays for Future climate demonstration. Generational researcher Rüdiger Maas cites the equation of Gen Z with Fridays for Future and sustainability. Marcel ...

Have you ever wondered how each generation got its name? A "generation" usually refers to a group of people born around the same time, within a 15-20 year span. These people share similar experiences, ...

Gen Z was born between 1997 and 2012 and is considered the first generation to have largely grown up using the internet, modern technology and social media. And don't even mention crew socks unless ...

Boomers. Millennials. Gen Z. We hear those terms more and more to describe people of certain ages. But who exactly falls into what category and who decided that anyway? According to the research firm ...

Gen Z is about to get some serious competition for all the research and marketing attention that the retail industry has lavished on it for the past ten years. The oldest Gen Z-ers were just becoming ...

Kylie Jenner, Dua Lipa and Shawn Mendes - they are all very successful members of the Gen Z clan. But as well as positive associations such as being innovators and outspoken on matters of injustice - ...

A millennial who goes by KT accused Gen X of being the "double it and give it to the next" generation. Basically, she's ...

While Gen Z only holds 6 to 7 percent of all U.S. household wealth, they increased their giving by 67 percent since the ...

It was in his 1603 play Othello that William Shakespeare coined the term "green-eyed monster" to describe jealousy. Over 400 years later, jealousy remains commonplace in everyday life, visible in ...