Globalization is a reality for both small and large businesses because the growth markets are in Asia, Latin America and, increasingly, Africa. Strategic planning must include options for growing ...

As a business owner, a key component to your business plan is likely how to promote your product. It's important to create an efficient, results-driven marketing and advertising strategy, especially ...

SAN JOSE, Calif., June 11, 2019 /PRNewswire/ -- Chief Marketing Officers are suffering from an intense case of FOMO – the Fear of Missed Opportunities – as customers seek more localized, personalized ...

This is a preview. Log in through your library . Abstract Research in international advertising has often taken a dichotomized approach, as exemplified by the global standardization vs localization ...