On January 23rd, 2026, TravisMathew announced their newest brand ambassador as golf influencer Gabby DeGasperis, known as ...

While many professional golfers sport brands like Nike, Adidas and FootJoy, there are countless brands within the game that make incredible apparel. Although the big brands are popular for a reason, ...

Interview with NBA champion-turned college golfer JR Smith on his role for the new Oakley Golf Fusion Collection.

2024 has been a landmark year for Eastside Golf. The golf apparel brand was founded in 2019 by Olajuwon Ajanaku and Earl Cooper. Together, they're helping break barriers to access, diversity, and ...

With golf surging in popularity, a number of brands from outside the golf space are delving into golf-centric apparel — from a traditional denim company to a sports betting site. As golf’s popularity ...

The latest company from outside traditional golf circles getting in on the popularity of America’s “largest growing sport”: 7-Eleven. Yes, the convenience retailer perhaps best known for the Slurpee ...

At this summer’s Fifa World Cup, Nike will unveil its Aero-FIT technology. Golf, and Rory McIlroy, will see the innovation ...

The unlikely philanthropic partnership between Mercedes-Benz and Eastside Golf teed off purely by chance. “It was an organic introduction,” says Erica J. Bolden, head of diversity, equity, inclusion ...

Sweater weather is upon us, and we're thrilled. Cooler temperatures mean more layers and accessories to splurge on—or add to that holiday wish list. The summer days are a thing of the past, but fall ...

Welcome to GOLF’s 2023 edition of the Best of Everything, where we’re providing you with, well… the best of everything! If you have kids, you’ve probably noticed that matching clothes for the family ...

ATLANTA — Olajuwon Ajanaku thought golf was a majority-Black sport. He grew up on the Eastside of Atlanta, a majority African American community in a predominantly Black city, and learned to golf at 6 ...

Black-owned golf apparel brand Eastside Golf started out with $100,000 in revenue its first year to a projected $4 million in 2024. In recent years, a new wave of golf apparel brands have emerged, ...