Warner Bros. Discovery is hopping aboard the meme train following its recent announcement that its streaming app, Max, will be returning to its previous name, HBO Max, sometime this summer. What is ...

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change comes ...

Max will rebrand once more as HBO Max. Speaking on stage during Warner Bros. Discovery’s Upfront presentation to advertisers, HBO chief executive Casey Bloys announced that the company’s streaming ...

Max is dead, long live HBO Max. The streaming platform formerly known as Max will henceforth be known as HBO Max, which also happens to be the name it previously had and had no reason to change in the ...