It is the question thousands of holidaymakers ask themselves every day: Should I book a hotel break direct or through an agent? Powerful operators such as booking.com and hotels.com are hard to ignore ...

Hotels are experiencing a decline in their direct booking share due to the significant increase in marketing expenditures by OTAs. According to hospitality technology experts, the competition for ...

Photo Credit: Hilton's Stop Clicking Around campaign, which launched in February 2016, encouraged consumers to book direct instead of through online travel agency sites. Hilton Worldwide According to ...

Hotels might finally be wresting back some control from OTAs. After years of ceding ground to the online giants, hospitality's online supplier-direct channel is now slightly outpacing OTA bookings, ...

Online travel agencies still account for the largest share of hotel gross bookings – but that’s changing fast, Skift Research shows in Hotel Distribution Outlook 2024. We predict that by 2030, direct ...

n the real world, hotels compete on service, amenities and, of course, location, location, location. But on the Internet, where the efforts are focused on increasing direct reservations to ...