While getting website visitors to share their contact info can generate first-party data leads, the challenge lies in gaining ...

Christopher Ramezan receives funding from the Appalachian Regional Commission. Like it or not, artificial intelligence has become part of daily life. Many devices – including electric razors and ...

They say all politics is local, and targeted advertising makes it hyperlocal. Campaigns have used troves of personal online data about voters to narrowly tailor political messages — sometimes in ...

Data gathering through original research has long been hailed as the ultimate tool for link building. As AI-generated content becomes more prevalent and sites like Reddit are dominating, original ...

With the growing use of digital technology in practice, mental health professionals (MHPs) need to navigate the complexities of client privacy and technology when considering whether and how to gather ...

Your car knows a lot about you. Over the past decade, vehicles have become increasingly connected and their ability to record data about us has shot up. Cars can track where you’re traveling to and ...

Designing and implementing a successful voice of customer strategy is no small feat. Goals need to be set, quantitative and qualitative data-gathering methods need to be chosen, and technology for ...

Social media data is a gold mine of valuable insights that can guide strategies, bolster customer relations and inform competitive analysis. In this context, competitive analysis refers to evaluating ...

This is read by an automated voice. Please report any issues or inconsistencies here. In an Indian town, workers fold towels while wearing cameras, providing data to teach AI robots how to move and ...

For years, hiring and retaining talent has been a top challenge within the finance industry. According to the Bureau of Labor Statistics, 300,000 U.S. accountants left the field from 2019 to 2021.