When setting up a paid search campaign, proper structure is essential for success. By not looking at the data from a holistic point of view, you may end up in a situation where you are making ...

Launching a Facebook campaign doesn’t end when you create your ads and display them online! That’s just the start! Why bother investing in an ad campaign if you cannot measure its effectiveness, ...

On the surface, your average ad position is one of the most straightforward metrics you’ll find in Google AdWords. But trusting it too much can give you some pretty misleading information. The metric ...

Impression share is an indicator metric for comparing ad performance against the performance of others' ads. The end of the first fiscal quarter is always a good time to look at metrics, especially ad ...

User segmentation is nothing new to the gaming industry. As app developers continue to seek any competitive edge in a complex COVID-19 world, and as segmentation tools become more advanced by the day, ...

Pipiads is a powerful tool that allows users to search for and analyze ads across multiple platforms, including Facebook (Meta) and TikTok. It provides valuable insights into competitors' advertising ...

Many brands have made commitments to do better in how they portray BIPOC and women in their advertising messages. To equip advertisers with the technology they need to measure how often women and ...

Knowing what is going on with your PPC efforts is as important as knowing what your competitors are doing. Monitoring your competitors’ activities can help you capitalize on their weaknesses, draw ...