Aspiring entrepreneurs don’t have to wait until their business is up and running to start building momentum. Creating a personal brand on social media ahead of launching your business can help you ...

Today, a CEO’s influence extends far beyond quarterly earnings reports—it defines how people perceive the company itself. The pandemic era and the rise of social platforms transformed expectations for ...

Branding a business for millennials and Gen Z takes more than a good look or a trendy color palette. Younger buyers want to ...

Understanding the power of branding and following this guide will help you position your startup for success and stand out from the competition from the start. Effective startup branding can determine ...

What’s the first thing that comes to your mind when you hear the word “personal branding?” Does it make your mind brim with possibility—or make you roll your eyes? We’ve been conditioned to think of ...

Lafco, the luxury home fragrance company, took the opposite approach. After 33 years without outside capital, their candles ...

Your brand promise is the foundation of your business. If you don’t stand for something specific and consistent, you risk standing for nothing—leaving both your customers and your team without clarity ...

It’s been said that building a personal brand can be one of your most strategic assets. And yet, many entrepreneurs fail at building a personal brand. Here, eight founders, coaches, and marketing ...

Here’s how to build an authentic, powerful personal brand that sets you apart and positions you for long-term success. Building a personal brand is essential for controlling your narrative and ...

This week, Isabelle sits down with Kyle Rudolph and Jon Walburg, co-founders of Alltroo, a fundraising platform that ...

Discover how to build a brand from the ground up with practical insights. Host Katie Morton joins guest Mordy Oberstein to simplify the art of branding and what it takes to make it stick. If your ...

When the indie fragrance brand Phlur first launched in 2022, it was only available online—meaning customers had to buy its perfumes without ever smelling them. At the time, creative director Chriselle ...