It's that time of year in case your wondering about when to pull out the little elf from Elf on the Shelf or what's it about? — if you didn't already know. Elf on the Shelf has become a growing ...

The Elf on a Shelf is a popular Christmas tradition that has been enjoyed by families for years, and some people are running out of fun ideas for their kids. The tradition involves a Scout Elf who ...

There's only one exception to the rule. Parents can touch them when they help their Elf move to a new hiding location.

Christmas is less than one month away and silly, sneaky little elves are starting to appear in children's home. A holiday tradition for many families around the world, it is indeed Elf on the Shelf ...

Editor’s note: This story may contain spoilers for prying little eyes! The magical Elf on the Shelf watches over kids and lets them know Christmas is coming — which means parents make a mad dash each ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Like any good game, this one has a set of rules that the kids must follow to ensure the Elf doesn’t lose ...

Editor’s note: This story may contain spoilers for prying little eyes! So please take care before reading. December may be the most wonderful time of the year for kids, but it's certainly exhausting ...

Families heading to a Beaches Resort in Jamaica and Turks and Caicos can treat their elf to butler-curated experiences including a marshmallow bubble bath Andrea Lavinthal has 20 years of experience ...

In just two decades, The Elf on the Shelf has become a cultural icon, with 28.3 million Elf dolls and pets sold globally since 2005. The mischievous elves have appeared in everything from cereal boxes ...