Funding is crucial to starting a business and creating a thriving, growing entity. You may have initially self-funded your business with cash, relied on sweat equity, or used credit cards to finance ...

I’ve been a professional “namer” for 15 years. (Yes, it’s a real job.) Through my work, I’ve helped dozens of businesses — from startups to the Fortune 100 — find the best names for their companies, ...

Your company embodies the culture you've carefully cultivated over years of early mornings and late nights. But now it faces its greatest existential threat. As acquisition offers arrive with ...

Should you have a brainstorming session, use a branding agency or go with gut feeling? In a new article series, Nature explores the art of corporate naming. Alongside the commercial aspects of setting ...