In today's fast-paced world, QSRs have become a staple for many consumers seeking convenient and affordable meals. To foster customer loyalty and drive repeat business, these restaurants have ...

Survey reveals how to turn diners into devotees. In a crowded market where diners have endless options, cultivating lasting loyalty is essential. Marigold, a leader in relationship marketing, is at ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. So, why may a satisfied customer not be loyal? Well, firstly they may not be that ...

Businesses talk a lot about cultivating loyalty, yet when companies give the best deals to new customers, long-term customers can feel penalized for staying true to the same brands. Loyalty programs ...

Customer journeys and emotional experiences turn satisfied customers into outspoken brand promoters. Customer loyalty isn’t just earned through rewards programs or sales-driven perks—it’s built ...

Discounts have always been a go-to strategy for attracting and retaining customers. When competition heats up and capturing customer attention becomes more challenging, many brands fall back to using ...

Today, an abundance of consumer choice online has become the norm, and hyper-competitiveness rules. We have shifted into the Loyalty Era, in which consumers are no longer only swayed by the lowest ...

McAlister’s knows what it’s doing when it comes to building loyalty. The 560-unit chain has more than 5.4 million members and retains the highest portion of extremely high frequency guests (20-plus ...

Consumer needs have outpaced the financial solutions built to serve them. Most Americans use debit as a primary payment method—more than 90% of U.S. adults have a debit card—but they're not getting ...