If you’ve built something entirely new, a product category no one else is doing, then you’re in one of the most exciting (and intimidating) pricing situations a founder can face. No competitors? No ...

You can turn on subtitles by clicking the cc icon at the bottom of a YouTube video I have received a lot of similar questions, and I think many people also ask this question, so I made this video to ...

Focusing price increases on certain products and situations, like rush orders, can reduce the shock to customers. Many, or all, of the products featured on this page are from our advertising partners ...

Tariffs have a direct effect on what you pay, but which products will cost you more depends on what they are and if alternatives are available. In some cases, sellers pass the added cost of the tariff ...

In some ways, Greg Capra considers himself lucky. A videographer and musician based in Westchester County, N.Y., he bought a much-needed Mac Mini computer just before the proposed new tariffs on ...

The Pink Tax means women pay more for products marketed to them, often due to branding, not production costs. An article published in the journal Encyclopedia describes how price disparities in female ...