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In a statement, IKEA Managing Director Konrad Grüss said that the decision was “emotional but rational” as customer interest in the print catalog has declined and shoppers seek out digital ...
Ikea said in a statement it has “taken the emotional but rational decision to respectfully end the successful career” of the print and digital versions of the catalog.
Ikea has made the "emotional but rational" decision to scrap both the print and digital editions of its catalog because fewer people are reading them.
Ikea Museum This year’s catalog, which came out in October, will serve as the final edition of the print catalog that we all remember. Every issue of the catalog lives online at the Ikea museum, and ...
IKEA is also working on a smaller print publication, focused on providing inspiration for home furnishing, to be available in stores next year, he said. The catalog has sparked controversy on ...
Ikea announced last year that it would be discontinuing its print catalog. The company cited the increasing shift to online browsing and shopping for the end of the 70-year-old publication.
Ikea's 2021 catalog, which is its final edition ever, is now a nearly four-hour podcast with a narrator flicking through each page and describing what's in it.
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