ITV has agreed a new deal with Six Nations Rugby to air major rugby competitions free-to-air until 2029, with a minimum of ...

ITV to screen ads before scrums during Six Nations games - Samsung and Virgin Atlantic will be the first brands to trial the ...

For the Six Nations opener between Ireland and France on Thursday, ITV will add split-screen adverts while scrums are being set.

Advertisements will be shown twice during each match, in a split screen. Each ad will last 20 seconds and will fill the right ...

In-game adverts made their UK television debut in Thursday night's Six Nations match between Ireland and France - to the irritation of many.

ITV today announces that Samsung and Virgin Atlantic are the first brands to trial its brand new creative advertising format ...

Who are the Six Nations pundits and commentators for ITV and BBC? - The two broadcasters again share coverage of the annual ...

ITV has agreed a new deal with Six Nations Rugby to air major rugby competitions free-to-air until 2029, with a minimum of ...

While it is commonplace in US sports to see split-screen adverts, it is a relatively new concept for European sports coverage ...

ITV confirms major new international rugby deal ahead of Six Nations - The free-to-air broadcaster will show the first two ...

ITV has agreed a new deal with FIFA to broadcast the FIFA U-17 World Cup Qatar 2025, marking the first time the tournament ...

The northern hemisphere's showpiece annual rugby union tournament gets underway, with France looking to defend its crown.