What was positioned as a comeback quickly turned into another controversy for Vinod Kambli. Something about the ad didn’t sit ...

A new "multi-sensory" advertisement for Magnum ice cream, which emits a strong chocolate scent, has sparked complaints from commuters and staff at a major London Underground interchange. The advert, ...

Magnum's ballet-themed ice cream ad sparked online backlash in China, with viewers finding the visual connection to shoes uncomfortable and the artistic inspiration questionable. The campaign, ...

London commuters got a whiff of something unexpected this week — and it wasn’t just the usual Tube funk. Ice-cream giant Magnum has rolled out a “multi-sensory” ad campaign in a tunnel linking St ...

Dessert company receives ‘foot fetish’ criticism amid accusations that it used Chinese word for ‘sexual pleasure’ in ...

Add Yahoo as a preferred source to see more of our stories on Google. Collage of people waiting for a subway train and decorative Magnum ice cream bars. London commuters got a whiff of something ...