Imperial Blue, also known as IB, is a kind of whisky wine belonging to Pernod Ricard and launched globally in 1997. It is a perfect blend of Indian grain spirits and imported scotch malts. In Nov 2018 ...
In 1997, when Pernod Ricard launched Imperial Blue in the Indian whisky market, nobody could have predicted that a simple tagline would become one of the most recognizable phrases in Indian ...
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