In the 21st century, people may learn about your business on social media, your website, via radio, TV or billboard ads – and that's not even all the possibilities. All these different marketing ...

That’s why all your marketing channels need to work together. Integrated marketing communications, or IMC, is the way to make ...

Integrated marketing communications is critically important for a successful product launch in your business. It involves the consistent communications of information about a product using ...

The uses of integrated marketing communications (IMC) are widespread and varied. Throughout the world, a variety of concepts, approaches, methodologies, and applications exist around the mean that ...

Opinions expressed by Entrepreneur contributors are their own. Marketing is a very important part of running a business. To succeed in the competitive world, you need a strong marketing strategy that ...

Nicole Rodrigues is founder & CEO of NRPR Group, and a strategic publicist & digital marketing pro with 19 years of experience. I’m often surprised when I still encounter public relations agencies ...

You believe in the power of brand development and marketing communications, and you're committed to making it thrive in your organization. How can you apply the lessons and insights from this program ...

Deighton, J. A. "The Concept of Integrated Marketing Communications." In The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications ...

In the first two articles of my luxury search marketing series, we discussed the consumer mindset, what motivates and drives shoppers to purchase, and then the strategies and tactics that can be used ...