In an agency landscape where data-driven insights and automation are integral, the essence of meaningful engagement still ...

Stresses development of quantitative decision and analysis ... Discusses the critical elements of international marketing strategy: socio-politico-economic environment, global consumer culture, entry ...

Now—thanks to Amazon and other international ... Multilingual marketing is a way to do that. Mobile marketing has come a long way, but there's still progress to be made in technology, analytics, and ...

Investopedia / Daniel Fishel A marketing strategy is a business's plan of action designed to increase the number of customers and sell more products or services. A marketing strategy refers to a ...

However, many companies operate without one, focusing instead on the issues of the moment without committing to a long-term strategy ... marketing materials without a plan," advises Jay Conrad ...