Those with a JCPenney card will be offered a better rate of 1. ... its Walmart+ rewards program which allows customers to win back points on certain grocery items. Bricks-and-mortar stores are ...

“We’re also thinking through aspects like shared loyalty programs and credit cards that will ... in the heart of downtown. JCPenney, whose history also stretches back more than 100 years ...

The mobile aspect lets teens sign-up to receive text messages on their mobile phones about back-to-school sales and special offers at JCPenney. "We want to create a campaign with a 360 approach ...