Forbes contributors publish independent expert analyses and insights. I research ad fraud and digital marketing. This article is more than 4 years old. In the years since the launch of ads.txt in 2017 ...
What can be done to stem the rising tide of fraud within the mobile app advertising ecosystem? This year, IAB Tech Lab released three new technical specifications designed to increase transparency in ...
IAB Australia announced that apps-ads.txt, its authorised inventory product for advertising within in-app environments on mobile and OTT (over-the-top) and any other app inventory, is now ready for ...
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