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Froot Loops, Other Iconic Cereals To Lose Artificial Colors Under Kellogg’s Deal

Bowing to mounting consumer and regulatory pressure, Kellogg’s announced it will remove all artificial dyes from its breakfast cereals sold in the United States. The company said it will make the ...
AOL

Shares of Froot Loops cereal maker soar 50% after reports of Ferrero acquisition

Shares of WK Kellogg, the cereal maker behind Froot Loops and Frosted Flakes, skyrocketed as high as 50% after the Wall Street Journal reported Wednesday that Ferrero was nearing acquiring the company ...
WKYC3

Froot Loops and Apple Jacks maker says it will remove artificial dyes from cereals by end of 2027

NEW YORK — WK Kellogg Co. plans to remove artificial dyes from its breakfast cereals in the next two and a half years, according to the company and the attorney general of Texas. The maker of Froot ...
NBC 7 San Diego

Italian chocolate giant Ferrero to buy Kellogg's Froot Loops maker

What’s “Froot Loops” in Italian? The European confectionary company Ferrero has agreed to buy WK Kellogg Co., the manufacturer of iconic American cereals, for $3.1 billion. Stream San Diego News for ...
Yahoo

Kellogg’s Puts A Chocolate Spin On Froot Loops & Fans Are Not Having It

Kellogg’s launched Cocoa Loops, a chocolate-forward twist on the classic fruity cereal. The new cereal is now rolling out, with wider availability expected by January. Fan reactions are split, with ...