LeBron James, one of the most iconic figures in modern sports, has made history once again - this time in the toy aisle.

Mattel’s first ever Ken doll based on a professional athlete has generated a frenzy of interest both in stores and online since it became available for purchase.

LeBron James is known for his bold fashion choices, and now fans can join in the fun. The sports icon is officially the first pro athlete to have his own Barbie world Ken doll — down to his ...

The doll also marks the first Ken doll of a professional athlete Mattel LeBron James is making history yet again. The basketball legend, 40, has teamed up with Mattel to become the brand's very ...

LeBron James is making a fashionable entrance into the world of Barbie. On Wednesday, Mattel, the makers of Barbie, in ...

After finding out that the Lakers ' star is the first professional athlete to have a Ken version of himself, Jason had a suggestion. He said his younger brother could be the second athlete to have a ...

You may have heard the news, but LeBron James is getting a doll…a Ken doll to be exact…a LeBarbie. No, wait, the “Kenbassador” is what we’re all apparently calling it. The announcement ...

LOS ANGELES — Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll. Mattel Inc. unveiled the LeBron Ken doll on Wednesday to ...

LeBron James, one of the most iconic figures in modern sports, has made history once again — this time in the toy aisle.

Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll. Mattel Inc. unveiled the LeBron Ken doll on Wednesday to kick off the toy ...