The film discusses the principles of human performance and interactions, emphasizing that natural laws apply consistently in human behavior. It illustrates various scenarios to highlight four key ...

Have you ever wondered exactly why people do what they do? According to a school of thought known as behaviorism, it all comes down to the patterns of learning we've acquired through associations, ...

Walk through a grocery store with a child, and you will see it instantly. Candy bars line the checkout aisle, placed exactly at eye level. That placement is not random; it is deliberate stimulus ...