EXCLUSIVE: In the history of advertising, few if any taglines have rivaled the impact and enduring power of this one: “Because I’m worth it.” That phrase, deceptively simple yet embedded with cultural ...

"It's a four-word feminist manifesto." The new documentary "The Final Copy of Ilon Specht" reflects on a pioneering advertising copywriter who broke ground for women in the work force with the phrase, ...

PARIS ­- The short documentary on Ilon Specht, who coined one of the most memorable and feminist taglines in beauty marketing, "Because I'm Worth It," is now streaming on Prime Video. In a campaign ...

The Final Copy Of Ilon Specht, created by Oscar-winning director Ben Proudfoot, charts how Specht created the French beauty ...

Before this, he was the Digital Marketing Lead for the company’s South Asia Pacific, Middle East, and North Africa ...