For Mattel and co, there was another toy that had to walk before "Barbie" could fly: Lego. Written and directed by Lord and Miller, "The Lego Movie" proved that movies based on toys could be so ...

BEST TARGET DEAL: Up to 40% off select LEGO sets BEST BEST BUY DEAL: Up to 25% off select Mattel toys like Barbie, Hot Wheels, and more BEST MACY'S DEAL: Up to 40% off Discovery Kids terrariums ...

Lego saw revenue jump is 2024 as competitors including Mattel and Hasbro reported sales declines. The Danish firm proved ...

Mattel Inc. plans to unveil the company's first brick model set in a matter of weeks, a move seen as a direct step to ...

The toys and games digital commerce space was dominated by Mattel’s Barbie in 2023 in light of the release of the live action movie on the doll range. Another toy maker that has made a name for itself ...

Your vinyl collection could also be worth as much as £10,000. But did you know that those nostalgic old toys like Barbie, Lego and My Little Pony could also sell for thousands of pounds?

Barbie and Lego, owned by Mattel and Lego Group respectively, dominate the toys and games category on Amazon and Walmart, boasting high Paid Share of Voice (PSOV). Mattel and Lego lead the way among ...

Aimed at older LEGO enthusiasts, this 4,090-piece classic ... Hasbro came to Toy Fair 2025 with a new PLAY-DOH Barbie collection that lets kids learn more about fashion through clothing molds ...