“Frankly, we were seeing these videos everywhere and thought, why not just bring an unboxing toy to these kids?,” said Issac Larian, 63, founder and chief executive of MGA. – – – ...

L.O.L dolls, updated Hatchimals, Ryan's World Super Surprise Safe and more YouTube star toys are among 2019's top toy trends this year.

Create movie magic this holiday season with the LOL Surprise! OMG Movie Magic Studios set -- complete with over 70 surprises enclosed inside and 12 dolls to film movies with.